Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective marketing without the involvement and contribution of managers from all functions.
Your organization will learn, through several examples and clear concepts, the Theory of Constraints (TOC) concepts of market segmentation, market significant need, using cause and effect diagrams to identify and create a decisive competitive edge, as well as build an unrefusable offer.
Includes the Q&A segment at the end of the presentation.
A knowledge sharing tool for group learning and buy-in to:
- Identify and create a decisive competitive edge for any market segment.
- Use as a comprehensive and system-focused learning resource for organizational development, group training, curriculum or library.
- Learn how to put the systematic framework that enables a company to bring the market to want its products
- Provides answers to the questions “what to change?” and “what to change to?” to significantly INCREASE PERCEPTION of VALUE on the companies offers.
- Gain consensus from different stakeholders.
- Put CLEAR & common sense approach for your management team to grasp the elements to build an unrefusable offer to the market.
What is the problem (what to change)?
• Supplier perception of value
• Customer perception of value
• The Marketing Cloud
What is the solution (what to change to)?
• Increase the customer’s perception of value
• Analyzing the market
• Current Reality Tree of Shops
• Building the Un-Refusable Offer
• Future Reality Tree of Retail Shop
• Polishing the Un-Refusable Offer
• The potential negative branches on the Future Reality Tree of a Retail Shop
Questions & Answers
The Goldratt Satellite Program (GSP) Company Licensing Agreement
The Video of The Goldratt Satellite Program (GSP)
This Licensing Agreement ("Agreement") sets forth the terms and conditions under which Goldratt's Marketing, Ltd. licenses The Goldratt Satellite Program (GSP) to Licensee.
The GSP was recorded during the live broadcast of the Goldratt Satellite Program presented by Dr. Eliyahu M. Goldratt in eight sessions during March to May 1999.
1. LICENSE GRANT
Goldratt's Marketing, Ltd. hereby grants to Licensee a nonexclusive, nontransferable, license to use the GSP. Licensee is prohibited from sub-licensing, renting, broadcasting, up/ downloading or leasing any portion of the GSP to a third party.
Licensee has the right to enable any individual working for Licensee to view the GSP in full or partially. Each viewer is entitled to multiple viewing of the GSP as long as this Agreement is in effect.
The GSP is available for unlimited viewing by Licensee as detailed in section 1 provided the license fee has been paid in full.
The License term of this agreement is for an unlimited time period, and begins on the date of Licensee's acceptance of online agreement at the time of purchase and receipt of the appropriate paid up fee.
4. PROPRIETARY RIGHTS
Title to and ownership of the GSP shall at all times reside with Eliyahu M. Goldratt. The GSP and accompanying materials (CD - Viewer Notebook) provided by Goldratt's Marketing, Ltd. to Licensee under this Agreement, are protected by copyright laws and international treaty provisions. Licensee acquires no rights or licenses with respect to the GSP and/or accompanying materials other than stated in this Agreement. Licensee commits not to duplicate or make copies of the GSP and/or accompanying materials and will take any reasonable precautions to prevent others from duplicating.
Licensee is responsible to take care of the maintenance of the GSP. If GSP is lost or damaged, a replacement will be provided with a charge.
Goldratt's Marketing, Ltd. shall have the right to immediately terminate this Agreement for any breach of this agreement. Upon termination of this Agreement, Licensee shall immediately return to Goldratt's Marketing, Ltd. at its own expense, all copies of the GSP in Licensee's possession or under its control.
If you are an Academic who is part of a formal educational institution, you are welcome to participate in our Academic Program which allows the Professor/University to teach students about the Theory of Constraints (TOC) using any of the following materials:
- The Goal movie
- TOC Insights
- TOC Self Learning Programs/GSP Series
Our Academic Program offers the Professor/University an opportunity to incorporate TOC Materials, such as the The Goal movie, TOC Insights, TOC Self Learning Programs, and GSP Series, into the course curriculum in order to provide a base of knowledge about the Theory of Constraints, and/or to include cases studies and video presentations from TOC.tv in order to show specific examples of how TOC has been implemented.
Interested parties will enter an Academic License Agreement which grants the non-exclusive, nontransferable rights to utilize the material in their course(s) provided that the Academic Licensee requires each student to purchase the material as part of the required course material. Students will pay a special Academic price which is significantly reduced from the list price and is as affordable as any other required text.
Participating Professors will receive his/her own copy of the TOC materials and is granted access to and use of such materials at no cost for as long as the Academic Program is active.
The benefits of participating in an Academic programs are huge. There is no monetary investment for the Professor/University. The Professor will have access to learning material which supports their course and expands their own personal knowledge of TOC. The students will be learning about TOC with materials that provide detailed knowledge and support and deepen their understanding.
In any case, if the above is not right for your Academic needs, there are Academic discounts available for any of the above materials.
Please CONTACT US for more information on the Academic programs and/or discounts.